Administrators have tried everything to curb drinking at Penn State, and nothing has worked. Producer Sarah Koenig reports on why this issue is so hard to tackle, and on how students react when a student dies from alcohol poisoning. (19 minutes)
Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads.
