Full episode
569: Put a Bow on It
Act Three

Drivers Wanted. Really Really Wanted.

As we were putting together this week's show, we thought back to the guy in Act One who was in charge of marketing when Jack in the Box went through an E. Coli crisis. Because there's another company, Volkswagen, who's dealing with a huge PR crisis. And we wondered, what should the next VW ad be? What could they possibly say to make people trust them again? (13 minutes)