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Sarah Koenig

Before becoming a staff producer at This American Life, Sarah was a political reporter at the Baltimore Sun and before that, at The Concord Monitor, covering the 2000 Presidential race.
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Act One: Mad Man

Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.